World Fashion Evolution
Fashion of the 10th years of XX century
At this time, the concept of
"Russian chic" entered into fashion.All this was due to the efforts of Sergey Diaghilev, a Russian theatre worker.
Then and began to enter into fashion all the attributes of "chic life" that we know today in the wardrobe-women exposed shoulders, began to wear a very buduarnogo kind of toilets, decorating them with a huge number of feather fans, precious jewelry and shiny accessories.
At this time in the fashion world reigned two famous couturiers: Paul Poiret and Mariano Fortune. One Frenchman and another Spaniard by descent.. In 1906 Poiret offered to wear a dress without corsets, and also invented more comfortable corsets.
Fashion of the 20th years of XX century
During this period sports, sports figures of the masculine type entered into fashion and women's forms began gradually to lose the urgency and popularity entered into fashion.
The ideal is a slender lady with narrow hips, without the slightest hint of a bust or other roundness.
The reformer and revolutionary of fashion of this period can be called the famous Gabrielle Chanel. Along with it in these times fashionable clothes were created in such fashion houses, as "Nina Ricci", "Chanel", "Madame Pak", "Jean Patou", "Madeleine Vionne", "Jacques Doucet", "Jacques Heim", "Lucille", the House of fur fashion "Jacques Heim" and others.
As a result of the peculiarities of fashion of the 1920s:
-The basic elements of clothes are of course dresses, straight-cut suits;
-Pleating In fashion ;
-Fashionable coat of direct cut contracting to the bottom and with a fur collar;
- Pajama Trousers and pajamas, which at that time went to the beach;
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| Gabrielle Bonheur "Coco"Chanel |
Fashion of the 30th years of XX century
In these times the cut of clothes became more difficult. The quality of ready-made clothing, produced massively, increased noticeably. Hollywood is a trendsetter in the United States. But even here began to appear firms that traded with the help of catalogs, sent by mail.
These companies distributed new fashion models in millions of copies.
Long skirts became the standard of fashion in the crisis times of the 1930s. In 1929, Jean Patou was the first to offer long dresses and skirts, whose waist line was in its place. After this innovation all fashion houses extended their models in two stages.
Outerwear were coats and jackets, which were distinguished by extraordinary elegance and variety of styles.
In the fashion of the 1930s accessories played a huge role. After all, the majority of women of those years, except hats or handbags, could not afford anything else.
Fashion of the 40th years of XX century
The dominant fashion trend of the early 1940s became multilayer long skirts, huge bows on clothes, sometimes with the addition of vertical strips, sleeves-flashlights.
It is worth noting that at that time, striped clothing was the most popular. The war began, and the world moved to a paramilitary position, so the fashion of the 1940s has undergone significant changes. Women had no time to think about makeup and replenishment of their wardrobe.
The discovery of the this period became a popular and in the present style "military"
Fashion of the 50th years of XX century
In the post-war years, social differences noticeably worsened. Wives again turned into a symbol of the welfare of their spouses, as a kind of showcase for others.
A compulsory ritual for each woman was a visit to the hairdressing salon, applying makeup. The ideal woman, even if she was not working anywhere and was a housewife, already early in the morning was to be fully prepared: with a perfect hairstyle, heels and makeup to stand at the plate or vacuuming carpet.
Thus, there were special requirements to the figure: sloping shoulders, thin waist, rounded feminine thighs and lush breasts.
The images of beauty of those times were: Elizabeth Taylor, Lyubov Orlovа, Sophie Lauren, Clara Luchko, Marilyn Monroe.
Fashion of the 60th years of XX century
The legendary 60s are the brightest decade in the history of world fashion, a free and expressive period of the solemn procession of the so-called youth fashion.
New style need a new hair style. And again London in terms of innovative ideas was ahead of Paris. In 1959, the screens out the French film "Babette goes to war" with Brigitte Bardot in the title role. Casually whipped hair with a fleece, despite the fact that its creation in fashionistas takes a lot of time, it becomes super popular.
In London was born the most scandalous clothes of the Sixties-a mini-skirt, a symbol of emancipation and sexual revolution.
In 1962, which became the legend of Mary Quant, showed the first collection of things with mini length. The new style, called "London style", quickly conquered the youth of the world.
The fashion of the late 1960s experiences the influence of the hippie movement. Youth were opposed to social and class differences, racial discrimination and war. Their kind of hippies underlined the denial of official culture norms. Their clothes are deliberately sloppy and even sloppy-torn jeans, beaded bracelets, fabric bags-bags behind the shoulders. The incavity of the face is emphasized, long hair symbolizes freedom.
Fashion of the 70th years of XX century
In the 1970s, fashion became even more democratic. It can be said that in those years people had more means to express themselves through fashion. There was no single styling direction, fashionable was everything: ethnics, disco, hippie, minimalism, retro, sports style.
The most fashionable element of the wardrobe were jeans, which were originally worn only by cowboys, and after by hippies and students.
From the designers in the 70s was allocated Sonia Rykiel, which was called New Chanel.
Sonia Rykiel created comfortable, comfortable clothes: sweaters, cardigans, dresses made of woolen knitwear and mohair.
Fashion of the 80th years of XX century
In the fashion of the 80s intertwined retroobrazy, redefined by designers, as well as born youth subcultures, music and dance trends, the continued popularity of sports.
Hip-hop, gothic, post-punk, rave, house, techno, break-dance, snowboard, skate-board, rollers, step-aerobics-all these phenomena reflected on the stylistics of the decade.
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| Vivienne Westwood |
Everything, as if," too " – too narrow, too volume, too catchy, too bright.
In the 80's enjoyed success designers, thinking outside the box and create unusual clothes, with original elements of decor: Vivien Westwood, John Galliano, Jean-Paul Gaultier.
Fashion of the 90th years of XX century
The style of the 90s in clothes, became universal, it is better to name not a style, and a new approach to a choice of clothes.
Because the fashion of the 90s changes the very principle of the creation of his image, as well as the principle used in the creation of the costume. The main call of the Nineties is "to be as you are!"
In those days, the special importance was paid to denim clothes-it did not go only lazy. Avid fashionistas managed wear jeans with jeans shirts, bags and boots. So the style of the 90s can be safely called "denim", as such a thing had in each person not in one instance.
The nineties are the time for sneakers and shoes without heels. This style of unisex is very fond of large Italian and American firms such as Banana Republic, Benetton, Marko Polo.
Fashion of the 2000s years of XXI century
It is not as easy as the fashion of the decades of the last century to talk about the fashion of the 2000 ′s.
If before one fashionable style could hold on for many years, already at the beginning of this millennium girls have thrown attempts to keep up with fashion. For this purpose it was necessary to change all contents of cabinets literally every year.
The beginning of the 2000th was remembered by an abundance of naked body – all of them were pressed and did it swiftly. Even knitted sweaters were normal to create and wear in the most extreme short version. After that, bright colors came into vogue, which became logical. The obligatory presence of fur clothes in a cloakroom which combined with light, short dresses.
The only trend of the beginning of the millennium, which has survived so far, were jeans-flare, which saved a lot of disproportionate figures. So far, many fashion houses offer their fans trousers and jeans of this type.
Modern fashion
There are two directions: things are divided into art objects and practical clothes, which is easy to carry and mix together. In order to pay attention, clothing should be slightly overdone character.
The most popular ideal of a female figure, most cited in the media, is a high athletic silhouette with long legs, narrow hips, wide shoulders and a disproportionately small head.
To make it exaggerated rounded and fragile is not obtained. There is nothing to emphasize in it, because it is neutral. And more: In most cases the clothes do not stretch the body, but become a kind of armour, conditionality.
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